The CRM Software stands for Customer Relationship Management Software. CRM software helps you maintain information about and cultivate relationships with your customers and Lead Management. It does this by analyzing what each customer does on your site and maintaining the data in a contact record. It provides several ways for a business to engage with them based on that behavior. It also offers various marketing and sales tools and keeps track of the interactions company representatives have had with each customer and how it’s leading to a particular goal like closing a sale.
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